Dealer Services

This project expanded Covideo into the automotive industry. Utilizing React, Gatsby, and Prismic Headless CMS, it enhanced communication for car dealerships while showcasing technical expertise.

Covideo Spring 2023 Web Developer

Introduction

During my time as a Digital Designer, I had the opportunity to work on two significant projects that showcased my expertise and versatility. The first project involved creating Video Landing Pages for a diverse range of clients. The objective was to engage visitors and drive conversions through compelling video content and captivating designs. Additionally, I collaborated closely with a talented team member, Melissa Rausch, on the Dealer Services project. Together, we worked to ensure the success of the initiative, creating a seamless and cohesive user experience.


Client Overview

The Dealer Services project, developed during a tenure as a Digital Designer, focused on Covideo's expansion into the automotive industry. The project utilized React, Gatsby, and Prismic Headless CMS to create a seamless user experience, enhancing communication for car dealerships and showcasing technical expertise.

Challenge

In the Video Landing Pages project, the challenge was to develop over 300+ landing pages while incorporating each client’s brand elements and visual identity. It required meticulous attention to detail to ensure consistency and a captivating user experience across the diverse range of clients. In the Dealer Services project, the challenge lay in the absence of a designated individual responsible for creating the website and developing its branding. I took on the role of a Developer to step up and fill this gap, leveraging my technical expertise to bring the project to life.

Solution Approach

For the Video Landing Pages, I meticulously incorporated each client’s brand elements, colors, and visual identity into the designs, ensuring a consistent brand experience. This involved close collaboration with clients, understanding their unique requirements, and tailoring the landing pages accordingly. In the Dealer Services project, I employed cutting-edge technologies, such as React and Gatsby, to build robust and dynamic web applications. Git facilitated efficient collaboration and code management, while GraphQL and RESTful APIs ensured smooth integration between systems. I also integrated Prismic Headless CMS, enabling content editors to easily manage website content for scalability and ease of maintenance.

Results

Through my combined roles as a Digital Designer and Developer, I played a pivotal role in shaping Covideo’s Dealer Services brand and marketing efforts. The Video Landing Pages successfully captivated visitors and drove conversions for a diverse range of clients. The Dealer Services Website, built using advanced technologies and a streamlined development process, established a solid foundation for Covideo’s expansion into the automotive industry. The integration of a headless CMS and the synchronization of key components ensured a seamless user experience and future scalability.

Conclusion

Working on the Video Landing Pages and Dealer Services projects allowed me to showcase my expertise as a Digital Designer and Developer. By creating visually stunning and functional websites, integrating cutting-edge technologies, and implementing streamlined workflows, I contributed to Covideo’s success in engaging clients and expanding into new markets. These projects demonstrated my ability to deliver exceptional results and adapt to different roles and responsibilities within a dynamic and fast-paced environment.